After opening the first The Crack Shack to overwhelming success in San Diego, founder Mike Rosen began expanding the modern fried chicken concept to new markets.
But Rosen realized the growing pains of building restaurants to scale.
Now, those details are in the hands of Savory. The $90 million growth fund, created earlier this year, announced plans Tuesday to invest in the six-unit Crack Shack. Over the next four to five years, Savory plans to expand the Southern California-based brand to up to 50 units in five to seven new markets including the Midwest.
Next year, the brand is expected to open about three to five new units. Those locations will be revealed at a later date, said Andrew Smith, managing director of Savory, a new division of Salt Lake City-based growth fund Mercato Partners.